More and more firms and other organizations have come to the realizations that one of the most valuable assets is the brand name associated with their products or services. In an increasingly complex world, individuals and businesses are faced with more and more choices but seemingly have less and less time to make those choices. The ability of a strong brands that deliver on that promise, and maintaining and enhancing the strength of those brands over time, is thus a management imperative

Objectives
The objectives of this programme:-

• To increase understanding of the important issues in planning, implementation and evaluating brand strategies
• To provide the appropriate models and other tools to make better branding decisions