BILLY ONG
Managing A Sales Team
A 2-Day Workshop
 
Programme Outline
 
Introduction
To be able to manage a sales team so that they can generate adequate returns to the company
The Functions & Role Of The Sales Leader
Main functions:
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Planning
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Organising
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Staffing
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Directing
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Controlling
Other Attributes:
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Coaching
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Motivating
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Counselling
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Creativity (in making selling exciting for the staff)
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What is the Sales Leader?
Supporting & developing winners
The Selection Process
The sales personnel’s selection process
The questions that must be answered in evaluating a salesperson selection programme
Why a systematic approach to selection is important to salesperson hiring decisions?
Identify the major selection tools used in staffing a sales force
The correct way to extend an offer of employment or to reject a candidate
Sales Planning & Reporting Forms
The purpose of these forms
The type of forms used:
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Prospecting form
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Call objective form
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Weekly planner
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Daily sales report
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Monthly performance review form
Sales Territory Development
The nature of territory management
Sales territory design
Procedures for developing territories
Operating the territory management system
 
 
Motivating The Sales Team
Are you a manager or a leader?
Important ingredient of good leadership
The various type of motivational approach:
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Achievement
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Recognition
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The work itself
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Responsibility
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Advancement/Personal growth
Applying motivational re-inforcers on your sales team
Developing A Sales Compensation Plan
Know the 5-step process to developing a SC plan
Be aware of the various type of selling costs
The three methods of compensation:
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Salary-based
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Commission-based
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Bonus-based
The various type commissions payable to sales people
Sales Leader & Supervision
Understand the elements of sales motivation
Outlining the basic concepts of sales leadership
The five types of leadership roles
The four types of leadership styles
Planning & Control
Major problems in planning
A systematic approach to planning
The five stages of a sales plan
Evaluating sales staff efficiency rate
The 10-step decision-making model in sales planning
The four strategies to sales growth
Applying the Monthly Performance Review (MPR)
Sales Evaluation (Staff Appraisal)
Reasons for sales evaluation
The two type of standards in sales evaluation
Understand the meaning of input measures
Understand the meaning of output measures
Information sources for evaluation
Methods of sales evaluation
Applying the developing plan for the sales personnel
Guidelines for sales evaluation interviews